Pronoa runs your highest-stakes decisions through a structured methodology and produces what no analyst, copilot, or model produces on its own: the recommendation, the dissent, and the conditions that would change the call — on one page, in a permanent record you own.
Design partners running live decisions now
Traceable — every claim binds to an assumption you set · Immutable — a logged decision never changes · Falsifiable — the conditions that would change the call are on the page
Reduced leverage with staged integration (COA 2): acquire at $215M with senior debt capped at 45% of enterprise value, the lowest-fragility structure in the set — it survives a 15% EBITDA contraction without covenant breach. Gating risk: the committed financing package inside the 72-hour exclusivity window; if it fails, COA 5 (walk away) becomes the rational default.
| Alternative | Total |
|---|---|
| Conditional board approval with AI thesis gate | 3.25 |
| Reject the acquisition premise, redeploy capital | 3.05 |
| Phased entry with committed add-on escrow | 2.95 |
Diligence, FP&A, market research, portfolio monitoring, board reporting — all faster, all instrumented. The decision itself, the one function that determines whether the bet was right, still runs on instinct, a spreadsheet, and a conversation nobody wrote down. AI made it trivial to produce a confident memo. Pronoa is the layer above those tools: it doesn't make the memo faster, it makes the decision behind it sound. We call that layer decision governance: structure for how the decision itself gets made — not the evidence beneath it.
Pronoa structures the entire path a decision travels, not just the deep dive. Each stage hands a cleaner problem to the next.
Every opportunity captured in structured form from first contact. Consequential decisions stop living in email threads and hallway conversations.
CapturedMethodology-driven triage: strategic fit, key assumptions, primary risk — so deep-analysis hours go to the decisions that earn them.
TriagedThe 18-step methodology takes a live opportunity to a decision-grade brief. Detailed below.
Stress-TestedAssumption heat maps across everything in flight — and the moment the same fragile assumption underwrites the expansion plan, the capex budget, and the next acquisition at once.
RankedEvery call — proceed and pass alike — becomes a permanent, structured record: the Institutional Decision Asset.
RememberedSTAGE 03 IS WHERE THE BRIEF IS PRODUCED — THE METHOD BEHIND IT, BELOW.
The methodology orchestrates reference-class forecasting, pre-mortem analysis, assumption stress-testing, and twenty-seven other established frameworks into a single sequence — so the rigor is structural, not optional.
Structured intake. Authority mapping. Reversibility classification. The decision routes to its archetype — an IC call runs different logic than a one-way-door acquisition.
Every assumption is named and confidence-rated. Stakeholder positions mapped. Courses of action developed to decision-grade depth — including the contrarian one.
Which assumption fails, at what confidence, with what second-order consequences. Fragility ranked. Sensitivity quantified. Graceful failure or catastrophic — known before the committee asks.
The test: hand the sharpest skeptic in the room the brief and ask which assumption they trust least. They can answer from the page — because for the first time, it's on the page.
Tiered executive briefs (Board, IC, War Room). A 30-day implementation risk map. And an immutable decision-log entry: the reasoning, exactly as it stood, forever reconstructable.
Project Cardinal’s board brief opens this page. This is the same decision, one layer down. Strengths the documents support are counted as strengths. Confidence is calibrated per assumption, with the evidence attached — including the evidence that disagrees. And fragility names the one scenario that actually breaks the deal, with the number where it breaks — instead of painting every risk red.
Because every decision runs through the same structure, every decision is captured in the same form — comparable, queryable, additive. And the decision doesn't end at the record: structured check-ins reconcile every thesis against how reality unfolds — which assumptions held, which broke, where a recorded stop trigger has fired. Over time the record shows where conviction was calibrated and which instincts to trust. The institution gets smarter, not just older.
Post-decision tracking runs from day one: structured check-ins where thesis status is set against the record, on a cadence you choose. Automated thesis tracking — the record that watches itself and flags the drift — arrives in 2027.
AI labs can make your analysts faster. They cannot build your decision intelligence — because they don't have your decisions.
The decision is the same shape in every one of them — irreversible, capital-committing, assumption-dependent. Pronoa is built around the decision, not the job title.
The one-way doors — pivots, market entry, build-versus-buy, the acquisition — run as governed decisions, with the dissent the org chart can't reliably provide. The brief the board wishes it were getting.
Every deal through the same 18-step analysis. The assumption that actually matters, surfaced before the IC asks. A brief the committee has never seen before.
A methodology clients can audit. Every engagement produces a brief at the quality tier of firms ten times your size.
The stress-test the buyer's board will demand, built before the meeting. Close with clarity, not optimism.
IC-grade rigor without institutional headcount — and a record of the reasoning that outlives the people who made it. Continuity of judgment, not only continuity of capital.
Conviction you can later tell was calibrated, not lucky. Every call recorded — invest and pass alike — so the anti-portfolio is finally visible.
Zero data retention is active today with our model provider: your content is never used for training, never logged beyond the moment of inference. The model forgets.
Every decision preserved inside your private tenant — written once, never edited, never deleted. Tenant-isolated, encrypted, owned by you, not a tool vendor.
Published research integrated throughout. Every assumption anchored to external evidence with an explicit confidence level. Every claim traceable to its source.
Expanded enterprise controls — multi-factor authentication, per-user access controls, expiring brief links, and a complete audit trail — arrive as an early 2027 addition, on US-region infrastructure from day one. Pronoa does not replace your judgment — it makes your judgment defensible: to your committee, to your board, to the version of yourself reviewing this decision in eighteen months.
I learned that over three decades as a U.S. Navy SEAL officer, and I’ve found it holds true everywhere decisions get made.
Decisions came in three kinds: decisions that put people at risk, decisions about how to compete as the environment changed, and decisions about what to invest in, what to sustain, and what to sunset. Different rooms, same structure. Someone commits before the picture is complete.
Frame the decision. Pressure-test the assumptions. Name the risks before you commit.
Living that standard taught me something harder than stating it: we did not always meet it. Sometimes the clock beat us. Sometimes the experience in the room could not carry the rigor the decision deserved. Not for lack of discipline — the structure to do better did not exist in the hours available.
That gap followed me my whole career, and for the first time, the technology exists to close it. I built Pronoa to be that structure.
— Scott Sellers, Founder
Join the launch list for first access, sample briefs, and a direct line to the founder on fit, pricing, and rollout.
Self-service at launch · Individual, team, and enterprise tiers